Starting from $50/month you can display your ads on Google and the Google advertising network. You credit gets used only when people click your ads.

PC Professionals can help you create ads and choose keywords, which are words or phrases related to your business.

Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.

You attract customers

People can simply click your ad to make a purchase or learn more about you.

Google AdWords offers you:

Targeted reach

Now you can advertise to people searching on Google. Even if you already appear in Google’s search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control

You can adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value

With the cost-per-click option, you’re only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

Pay only for results

You’re charged only if someone clicks your ad, not when your ad is displayed.

Local and regional targeting

Set your ads to appear only to people searching in a particular city, region, or country. Now it’s easy to target online customers within 20 miles of your front door or across the world.

Local ads

Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.com and Google Maps.

Make a move now!

To make 2012 a great year for you PC Professionals will add $75 bonus credit to your AdWords campaign! To find out how PC Professionals can help your business with advertisement on Google contact us today!

Being involved with SEO for over 10 years I often describe the process as a game of chess where all pieces move at the same time. The more sophisticated search engines such as Google and Bing become the more a well-balanced SEO strategy seems to pay off. There are quite a few DO and DON’Ts which can be on-site as well as off-site. Rather than optimising specifically for search engines the trend has definitely moved towards optimising for users in a search engine friendly manner. If you try too hard and “stuff” keywords you will ultimately be punished maybe even banned.

To give you an insight into the SEO expert’s headspace we have compiled the following short-list.

On-site factors that can positively influence your search engine rankings.

1. Keyword in URL
2. Keyword in Domain name
3. Keyword in Title tag
4. Keyword in Description meta tag
5. Keyword in Keyword metatag
6. Keyword density in body text
7. Individual keyword density
8. Keyword in H1, H2 and H3
9. Keyword font size
10. Keyword proximity (for 2+ keywords)
11. Keyword phrase order
12. Keyword prominence (how early in page/tag)
13. Keyword in alt text
14. Keyword in links to site pages (anchor text)
15. Links to internal pages- keywords?
16. All Internal links valid?
17. Efficient – tree-like structure
18. Intra-site linking
19. Links to external pages- keywords?
20. Outgoing link Anchor Text
21. Link stability over time
22. All External links valid?
23. Less than 100 links out total
24. Linking to Authority
25. Domain Name Extension Top Level Domain – TLD
26. File Size
27. Hyphens in URL
28. Freshness of Pages
29. Freshness – Amount of Content Change
30. Freshness of Links
31. Frequency of Updates
32. Page Theming
33. URL length
34. Site Size – Google likes big sites
35. Site Age
36. Age of page vs. age of site

Understanding these factors are essential during the production and maintenance of our websites. To find out how PC Professionals can assist your business with expert SEO strategies for your company’s website visit pcprofessionals.com.au/webdesign